Taco Bell went anti-veggie in its Super Bowl Ad and fortunately it suffers the consequences.
Not that Taco Bell was ever a place you thought of for vegetables anyway, but it certainly didn't need to create a Super Bowl Ad that outright encourages people to not bring a vegetable platter to a game day party.
And it's not like there will be Big Game ads for vegetables either amongst all the beer, car and snack ads, but attacking people who are smart enough to remember that you can have a healthy Super Bowl party and not have any less fun, is just silly. Which ad agency was asleep at the wheel here?
According to the Center for Science in the Public Interest,Taco Bell was inundated with complaints from consumers and nutritionists, and responding to public pressure agreed to take the anti-veggie ad down. At least they acted quickly, but still...
I say now everyone in the country should be sure to have a vegetable platter at their Super Bowl Party. Now wouldn't that be a step in the right direction! Just make that dip low-fat or fat-free and you're all set.
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Mayor Bloomberg Sugary Drink Ban - Why It Backfired
As a New York City native and Certified Health and Wellness Coach, I've watched this whole issue of Mayor Bloomberg banning soda and other sugary drinks with great interest. I heard the first anti-New York City Sugary Drink Ban campaign ads on the radio when I visited New York last Summer and thought that it would be an interesting battle.
The whole sugary drink ban is a tough call because no one likes to be told what to do when it comes to making healthy choices. And New Yorkers, in particular, do not like being told what to do.
Newsflash--healthy habits happen when people are ready to make a change and choose to go with what's good for them, not when they're forced into it. And if you restrict what people can have, it also will tend to make them want to do the opposite and rebel against it.
On the other hand, regular soda and sugary beverages are definitely contributors to obesity and diabetes in adults and children. Children can't decide for themselves, but their parents sure can.
But the "ban" didn't limit getting 2-liter bottles from the supermarket or convenience store, and someone could just buy two drinks to make up for the smaller quantity. I think you would have seen a lot of businesses offering BOGOs for 16-ounce drinks and there goes the ban anyway.
Continue reading "Mayor Bloomberg Sugary Drink Ban - Why It Backfired" »
Posted by Melanie Jordan on March 14, 2013 at 02:38 PM in Commentary, Food and Drink | Permalink | Comments (0) | TrackBack (0)
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