Hi All,
Remember the old commercial "is it live or Memorex?" Great, now I've totally dated myself!
Well, there are currently a handful of pretty well-known gurus out there who will send out notices to their lists, invite them to free teleseminars and make a big show that they and their guest will be on at one of two times, and you must drop everything to be on the call because it will not be recorded.
And then you get on the call and see very obviously that it is not a live teleseminar at all, but a pre-recorded lengthy interview with about half the time allotted to selling their pricey mega course. Now of course you're going to want to sell your own high-ticket trainings too, but there's a right and wrong way.
1. Misleading people into thinking that they're on a live teleseminar when they're not, is just not good business. You want to be very honest with your audience, because next time, people are just not going to listen to your teleseminar regardless of how great the content is (and I have to say in both cases I witnessed, the content was certainly not worth it).
2. In this Web 2.0-friendly world, this strategy is, frankly downright rude. There's no excuse today with all the easy and affordable technology out there to not have your content, whether paid or free, available for people to learn from when, where and how they want to learn from it.
3. There's nothing wrong with using your content to move people from free to paid offerings, or from an introductory program to a high-ticket one. You're an infopreneur and you need to make money so you can take care of yourself and your loved ones and be compensated for your knowledge. This gives you the ability to then educate people and improve their lives in some way because you're profitable enough to be in the game.
But you must absolutely balance the effort given to the promotional aspect, with the value of the information, and never let the promotional surpass the emphasis given to the learning.
Moral Of The Story: Don't EVER promote a free teleseminar as if it were a live event, when it's pre-recorded!
And now I'd like to invite you to invite you to get access to some free teleseminar training videos from my mentor Alex Mandossian, and find out how to get $1279.95 worth of personal coaching and training bonuses directly from me to launch or improve your teleseminar series with my exclusive Teleseminar Secrets Bonus at http://www.MyTeleseminarSecret.com.
Happy Infopreneuring!
--Melanie R. Jordan, Everybody's Infopreneur Coach, Author of What You Know Is Worth More Than You Know™ - Achieving The Life You Were Meant To Have By Making Money From What YOU Know! and Host of infopreneur podcast What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at: http://www.WhatYouKnowIsWorthMorePodcast.com
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Note: I am an affiliate for Teleseminar Secrets, which means if you buy the course through me, I will get paid a commission, but you'll also get extra bonuses from me. As a proud graduate myself I am confident in recommending it to you!
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